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Why Is SSL Certification Important For Business Websites And SEO?


In this digital world, where information is as readily available as it is crucial, an engaging website is definitely something that will help your business thrive – whether online or offline. Good website design plays a significant role in helping your business prosper. 

What is the first thing that comes to your mind when you think of creating a business website design Australia? Is it an attractive and appealing UI/UX of the website? Or faster loading rates? Or perhaps a robust design coupled with incredible visuals comes to your mind… All these things certainly go into the making of a world-class business website design. After all, a good website is certainly a combination of all the above-mentioned aspects. 

However, there is another extremely significant aspect of a business website that you cannot afford to ignore – an SSL certification. Secure Sockets Layer or SSL is of the utmost importance when it comes to website security. It protects the data that your web visitors share with your website, from any and all kinds of online threats. Be it data theft, data leakage, or misuse of data, having an SSL certification ensures that no harm is done to your web visitors’ information.

Back in the day, an SSL certification was only necessary when and if a website accepted credit card details or engaged in any kind of online financial transactions. Now, every website that asks its visitors to share as simple a thing as an email id needs an SSL certificate. 

With a lot of emphasis on digital security, people nowadays have become quite aware of the hazards of the misuse of their personal data. No one wants to share their details – even something simple as an email id – with hackers. Thus, there is no point in creating a website that can’t be trusted by your audience. After all, building credibility among your visitors is crucial if you want them to spend time on your website and engage with it. Hence, an SSL certificate is a must-have for any kind of website.

Apart from being mandatory for most of the prominent search engines including Google, an SSL certificate helps you with Search Engine Optimisation. Here’s how… 

  1. Google will always give preference to an SSL certified website over non-certified ones.
  2. SSL certified websites load faster and thus will make your rank go up in comparison with those websites with slow loading rates.
  3. Certified websites offer enhanced user experience and thus make a better impression on Google, which in turn makes your website more likely to rank higher.
  4. Chrome doesn’t allow web visitors on sites that do not have the ‘s’ in ‘https;’. Chrome automatically alerts users that the website is not secure. 

In a nutshell, an SSL certificate is essential if you want your business website to rank higher on Google. Would you ever trust a website that chrome and other browsers deem unsafe? Get your website an SSL certification today.



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