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Discussion – 


Discussion – 


How to Reduce Website Load Time?


(Page speed measures the time taken by the content and web design of your page to load. Know how web development companies reduce website load speed to increase traffic and ROI)

How You Can Make Your Website Design Load Faster!

“Hey, Mark! I kept waiting for your services page to open for over 5 minutes; what did you do to your website design man?”

“I’m experiencing a delay in viewing the photos in my website’s gallery. Could it be due to the heavy web design?”

“My client was able to view the text on my website, but the videos and infographics that showcase my skills failed to load.”


Sounds familiar? 

Buyers can be impatient! Given this, you would want your website development project to deliver the best user experiences. Regardless of what you do, your customers (even the returning ones) should be delighted with your prompt online appearance. Thus, the growing importance of the load speed of your WordPress website or any other web design

Here’s how successful businesses in Australia are making their websites load in record time. 

How to Reduce Your Website Load Time?


Google algorithms use site speed as one of the primary signals to rank websites and pages. The measurement of ‘time to first byte’ is the main factor for evaluating website loading speed. Pages with faster load time boast of longer average time on page, more conversions and reduced bounce rates. 

SEO Practices for Increasing Website Speed

  • File compression 

Gzip, a file compression software, can compress your HTML, JavaScript and CSS files. Are you planning to use image files? Experts in web development use Photoshop and similar software to compress your images without impacting their quality.

  • Cut down redirects

An experienced WordPress web design team aims to keep visitors on your site, for as long as possible. When a redirect takes place from your website to any other page, your visitors have to wait for the HTTP request-response process to finish. This makes your page load time slow and agonizing. The solution lies in reducing redirects. 

  • Do you have render-blocking JavaScript /CSS codes?

Render blocking CSS can reduce the loading time of your webpage drastically. Bigger JavaScript and CSS files take a longer time to load. Google recommends minimizing and avoiding the inclusion of blocking JavaScript to increase website speed. 

  • Browser caching

At Digital Forest, we have the right tricks in place to leverage caching. Browsers can store JavaScript files, stylesheets, images, and a lot of other information in their cache memory. Our web development modules include YSlow, an online tool that helps you check the expiration date for the cache. Unless you are planning frequent changes to your business website, we recommend one year as a reasonable expiry period.

  • Improve the response time of your server 

Server response time is impacted by the traffic reaching your website, hosting solution, server software, etc. Good WordPress website design is one that reduces slow routing and database queries to reach optimum server response time. 

  • Content Distribution Networks (CDNs)

CDNs provide more reliable and faster site loads to enhance user experiences. In this method of increasing website load speed, copies of your website are saved at different data centers in varied geographical locations. They are useful for distributing the load of content delivery.

  • Optimization of images

Ensure that the images published on your business website are of the right size and file format. For instance, JPEGs are for photographs while PNGs are suited for graphics having less than 16 colors. CSS sprites can be used for combining frequently used images into a template that loads faster – because of fewer HTTP requests.

Why is a Fast-loading Site Essential?


As a small business owner, you want your prospective clients to get what they want, as quickly and seamlessly as possible. Long page loading times are a complete no. They spoil your online reputation, pull away traffic and make your business dip. Besides, slow page speed makes search engines go through fewer pages within their crawl budget. This, in turn, impacts your web development goals and indexation adversely. At Digital Forest, we provide fast-loading WordPress website designs to power your business. 

Page Speed – What is it?

Page speed refers to the time taken for a web page to show up fully. Often mistaken for ‘site speed’, it measures the speed of any singular web page. Site speed refers to the average loading speed of a sample of web pages in your website. Try using Google’s PageSpeed Insights; it helps in assessing the time taken to display all the content on any page. 

Optimize Page Speed

Page loading time impacts your site’s performance in a big way. Get a grip on SEO metrics and other actionable tips for WordPress website development to make your website a quick-loading one. The expert teams at Digital Forest have effective website development and design techniques to improve your website speed. Our web design teams and SEO developers can identify issues that reduce your site load time to provide the right solutions. Get in touch with our SEO and web development teams, right away!



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